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Behind the scenes with Shay: on being a natural skincare formulator, how botanical ingredients work topically, and what really makes a skincare brand ethical + sustainable.

closeup of Bladderwrack, a brown seaweed which helps maintain moisture levels in skin

Why you want to wear seaweed

Seaweeds are humectant, drawing moisture from the air to keep skin hydrated. Preventing dryness improves skin's texture and elasticity, softening and reducing the appearance of fine lines and wrinkles.

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Seas the Day: Get Balmed!

Seas the Day: Get Balmed!

Getting everyone balmed has become my quest. And today I'm celebrating reaching a marker on this quest: 'Seas the Day', our skinimalist, herbal balm created especially to use while sailing, is ready to launch!

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seaweed closeup

Seaweed baths for body and mind

Seaweed has a long history of being used in the bath for relief from muscle and joint pains. And bonus, it makes skin really soft...

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Tags: recipes, seaweed
kelp salve shown with kelp forest in ocean

Kelp salve is.... kelp colored.

Ah, the trials and tribulations of an organic skincare formulator! It's finally sunk in why I can't achieve the green color I want for our new seaweed salve and balm: Kelp is brown.

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