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Behind the scenes with Shay: on being a natural skincare formulator, how botanical ingredients work topically, and what really makes a skincare brand ethical + sustainable.

kelp salve shown with kelp forest in ocean

Kelp salve is.... kelp colored.

Ah, the trials and tribulations of an organic skincare formulator! It's finally sunk in why I can't achieve the green color I want for our new seaweed salve and balm: Kelp is brown.

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