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Behind the scenes with Shay: on being a natural skincare formulator, how botanical ingredients work topically, and what really makes a skincare brand ethical + sustainable.

Thinking about Blue Beauty

Tag: bladderwrack

closeup of Bladderwrack, a brown seaweed which helps maintain moisture levels in skin

Why you want to wear seaweed

Seaweeds are humectant, drawing moisture from the air to keep skin hydrated. Preventing dryness improves skin's texture and elasticity, softening and reducing the appearance of fine lines and wrinkles.

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Tags: bladderwrack, ingredients, kelp, seaweed