Read any good labels lately?
If you’re a compulsive label-reader like me, you know a good label is hard to find!
Most annoying is when ingredients aren’t fully disclosed. Hiding preservatives under the name ‘parfum’ is pretty low, and hiding essential oils under the term ‘proprietary blend’ is not much better. I get that makers are worried their special essential oil blend will be copied. I just think it’s more important for the user of that product to know *everything* that’s in it in case of allergies or other sensitivities.
These are the things I worry about, and I know you do to. It’s why you’ll always get the full monty here. When the skincare is natural, vegan, and full of herbs, it’s a label that makes for good reading.
Our motto
Keep it simple.
We believe the best care for skin is simple: Not too many products, not too many ingredients in each product. This can actually overwhelm and irritate sensitive skin.
Minimal, high-quality ingredients selected with sustainability in mind is what floats our boat.
